#US POSTAL SERVICE MAILING FORWARD UPDATE#
#US POSTAL SERVICE MAILING FORWARD FREE#

Without ancillary endorsements and extra fees, the USPS destroys undeliverable Marketing Mail with no notification to the mailer.

#US POSTAL SERVICE MAILING FORWARD FREE#

Sending campaigns as Marketing Mail also excludes the mailpieces from the free forwarding or return services included in First Class. Postalytics actually enables marketers to send out Marketing Mail campaigns with less than 200 pieces. There is no such thing as a single piece rate for Marketing Mail. Marketing Mailings must include at least 200 pieces of mail. Other DifferencesĪnother important point to understand about USPS Marketing Mail is the minimum mailing size requirement. Delivery times for marketing mail lengthen as mail travels further from the inception point. Local Marketing mail can take two to ten days during normal postal volume loads but may take longer. Under the most recent USPS delivery guidelines, First Class mail should be delivered within the continental United States in one to five days, depending on the distance traveled. In-home dates for materials mailed during the holidays become more difficult to predict. It can take over twenty days for marketing mail to reach recipients, depending on the distance the mail must travel.ĭuring the peak mailing season between Thanksgiving and New Year, delivery of marketing mail typically slows. The USPS processes Marketing Mail “as time allows”.

Unlike First Class, Marketing Mail has no delivery standards to which the postal service is committed. We perform all the address quality work before generating a mailing and qualify for presort discounts through the combined volumes of all the mail we produce.

Postalytics customers automatically share in these discounts. With enough volume, mailers are granted discounts for sorting and preparing the mail in ways that reduces handling for the US Postal Service.

#US POSTAL SERVICE MAILING FORWARD UPDATE#

These discounts reduce postage rates when mailers follow certain rules about address accuracy and move update processing. The USPS offers no non-profit postage discounts on First Class mail, but authorized non-profit mailers can send Marketing Mail at a cost lower than regular Commercial Marketing Mail.īoth Marketing Mail and First Class offer workshare postage discounts. Non-profit rates apply only to Marketing Mail. For postage calculations, the USPS prices Marketing Mail postcards the same as letters. Rates normally adjust once per year, but sometimes the USPS changes rates more often. The postal service sets postage prices for USPS Marketing Mail letters, flats, or parcels. That’s why First Class mail is often used for transactional documents like bills, notices, and statements.

Marketers use First Class for other types of mail as well, such as CRM triggered mail, greeting cards, personal correspondence, and any time delivery speed is important. Mailers will spend about 30% less on Marketing Mail postage compared to First Class.Īs a result of the cost savings, Marketing Mail is often used for larger lists or for direct mail campaigns where the timing of delivery is less important. The advantage of Marketing Mail for these types of communication is cost. Mailers use USPS Marketing Mail for items like advertising flyers, circulars, newsletters, bulletins, catalogs, and small parcels. No name confusion there, but rules, services, and specifications do change from time to time. The USPS has updated the name over the years to match the way mailers are using the service.įirst Class, however, has been used to describe the premier level of service in postal delivery since the mid-1800s. What we’ve known as Marketing Mail since 2017 used to be called Standard Mail and many people still use this terminology (as do the USPS internal systems). Part of the confusion about mail classes is how they are named.

Us postal service mailing forward